Local SEO is about making sure your website can be found in search engines when people look for products or services in their area. It’s crucial for brick and mortar businesses and restaurants, which rely heavily on these local SEO services.
If you run any of these types of business, you need to make sure your brand has a significant presence in local SEO. Here are some trends you need to get in on to help make sure that your methods are effective:
1. Make Sure You’re Optimized for Local Searches
Mobile-ready websites were once upon a time considered as novelties. Today, it’s probably more important for the website to be optimized for mobile than to be optimized for desktop PCs. Many websites are designed to look attractive on the bigger screens of desktop PCs and laptops, but it can look like an absolute mess when viewed on a smartphone’s smaller screen.
A website optimized for mobile isn’t just about accounting for the smaller screen. It’s also about how navigation is done through a touchscreen and with swipes. People who use mobiles even use different keywords compared to their desktop PC counterparts.
Local searches can use search terms like “where’s the nearest hair salon?” and then Google will check the location of the smartphone and find the nearby relevant establishments. So you better have your business located in Google’s List My Business to make sure that you’re shown in the results whenever the opportunity rises.
2. Be Ready for Voice Search
An increasing number of people forego the tedious task of tapping in the keyword search terms on the smartphone screen. Instead, they just touch the microphone icon in Google so that they can perform a voice search. It’s much easier this way.
This then means that your local SEO information as well as your website should be configured for such terms.
3. Constantly Associate Your Brand with your Services and Location
If you have a coffee shopped named “Joe’s” your website and directory copy should also immediately include the type of business and the location. So, your copy can say Joe’s NYC coffee shop.
For local searches, you should also constantly mention more specific locations, such that your coffee shop is in Brooklyn, in a particular neighborhood like Prospect Heights, or even your street such as Vanderbilt Avenue. These locations may also be used as search terms by prospective customers.
4. Use Schema.org
The Schema.org project is a collection of pieces of code that enable you to pick the snippets that appear on search engine results right below the link to your site. This may be overly technical, but you may have an employee who can understand and help.
5. Use Google My Business
The use of Google My Business is not a new trend, but for those new to local SEO this is perhaps your most important tool. This tool gives you an easy way to manage your online presence across Google, which includes Search and Maps.
This tool lets you manage the info that people see when they use Google to search for your business, or the products and services that you provide. You can use this provide information such as your website, your hours of operation, and your street address.
This tool also lets you read and respond to customer reviews, and it also allows you to post pictures of your shop, personnel, and products.
This may not be new, but Google My Business is a trend that probably won’t die until Google replaces it.