Schema.org or Schema is the latest buzz in the world of SEO. It is one of the most powerful, but it is one of the least utilized forms of SEO. This is due to the fact that very few people know how to use it. It is one of those things that can satisfy your thirst of letting your website appear on the first page of Search Engine Results Page (SERP). What makes it interesting is that it was founded by Google, Microsoft, Yahoo, and Yandex, and it is developed by an open community process, using the firstname.lastname@example.org mailing list and through GitHub.
So, what is schema markup, what why is schema SEO important, and how can you use it? Schema.org is commonly known as Schema. A schema markup, which can be found at Schema.org, is a semantic vocabulary of tags or microdata that can be added to HTML. Once it is added to a webpage, it creates an enhanced description, which is commonly known as a rich snippet. It improves the rich snippets that are displayed under a page title and consequently improves the way a webpage is displayed in SERPs. While it has not been established that microdata schema has a direct effect on organic search rankings, it has been proven that rich snippets can certainly make a webpage appear more prominently in SERPs. And that is another reason you should use it for articles, book reviews, local businesses, events, restaurants, movies, TV episodes and ratings, software applications, and products.
In addition, microdata schema can be used together with social media tags to provide search engines with more details about a webpage’s content. A research concluded that on an average, websites with markup rank four positions higher in the SERPs than those without schema markup. You now know why schema is important and how it can help you in your goal of making your website rank better, look better, and do better in the SERPs as in front of the users.
The very first step to implementing schema would be to go to Google’s Structured Data Markup Helper and proceed from there. If you have a small website or are in the planning stage, you can easily add schema microdata. However, if you have a website with several hundred pages, it can become a tad laborious. In either case, you’ll have to follow the steps outlined in the guides readily available on the Internet. However, we would recommend that you approach an SEO agency in London. Such agencies are proficient at providing SEO services and understanding the needs and requirements of various businesses.
You must be wondering that if schema markup is so simple to implement, why only a few businesses are implementing it. Well, the answer is simple. It is relatively new, and few people know about it. However, this powerful innovation is here to stay for a long time. So, learn it and take advantage of it before it becomes too common.