Building a website to promote your product or service is simply a necessity in the digital age. To be honest, that has become a simple thing to do. There are many user-friendly website platforms available that will allow even those with little or no web design experience to build a site. The problem is that most individuals who design their own website don’t know how to optimize it for search engine placement.
If You Build It, They Will Come
This mentality may have worked for Kevin Costner in Field of Dreams but it is poor reasoning when it comes to your website. A lot of people think they can throw a website together and instantly receive exposure for their business or enterprise. Not so. In order for your website to achieve popularity, it must rank high in search engines like Google.
As yourself this. When you Google a product, service, celebrity, or pretty much anything, do you often look beyond the first page of search results? Probably not. The same goes for those who are looking for whatever it is your website promotes. The digital age is possessed with a certain amount of impatience. People want information fast, and they typically aren’t willing to dig to get it. If you don’t believe that, just think about how many of your Facebook friends share posts that are obvious hoaxes. Why? Because Facebook has something called authority, even though in many cases that authority is misused.
SEO is Still King
SEO services can go a long way toward helping your website gain authority. Authority is just another word for popularity. The goal is to turn your website into a trusted resource on a given topic. Good SEO, or search engine optimization, gives your website a better chance of landing on the first page of search results and therefore being recognized as authoritative.
There was a time when content was an important consideration for search engine rankings. This is still true, but Google and other search engines have gotten wise to those who spin articles and throw up rehashed content that can be found on many different sites. To gain popularity today requires an intimate knowledge of how search engine algorithms work. The fact is, many people who build a website just don’t have the time to puzzle out how interlinking, backlinks, and proper use of headers and HTML tags affect SEO. Those who provide SEO services live and breathe the complexities of search engine rankings.
This is a stark reality: no matter how great your website is, it will never become popular unless people see it. If you are a street performer on a corner, attracting 100 passersby is easy if you have a talent for what you do. The Internet, however, is a very big street corner and there are millions of performers. SEO will help your website distinguish itself and rise above the standard fare.