If you are running a business and aren’t using Twitter, then we must ask why? Twitter seems to work on the same pattern as blogs do. First, it is used for personal use and then its use expands as per the requirements.
As per a research, 47% of people who follow a Brand on Twitter are also more likely to visit the brand’s website. This makes sense as 67% of US companies use Twitter to enhance their marketing activities.
So, we come back to the question – why should you use Twitter for your business?
Using Twitter makes sense as you will be using and participating in social media and targeting people in your industry who might be interested in working with you or doing business with you. Having a website is simply not good enough if people do not know about it.
Twitter gets the message out in a succinct manner. Assuming your potential and existing customers are on Twitter, you can let them know about your business, business-related news, offers, deals, etc. or even any upcoming event that may be interested in.
With new updates every now and then, businesses can even advertise on Twitter making it easier for you to reach out to your target audience.
With Twitter, you can stay on top of your industry and market by reaching out to relevant people. By using Twitter search, you can know what people are discussing on the platform on any given day and which hashtag is trending so that you can also participate, etc. This will enable you to keep an eye out for your competitor as well.
By participating in Twitter, you get to communicate with others instead of spamming your page with your product announcements. You can present a brand image that the user is not familiar with which will help redefine your brand.
Twitter gives you plenty of opportunities to talk to a lot of people in your industry – consumers, influencers, industry leaders, and likewise. Some of these people might be the contacts that you have been looking for or even hire to expand your business.
The best part about Twitter is that you get to engage with potential customers and engage with the existing ones. Twitter gives you a platform for listening and finding out what others are talking about related products or competitors, what they feel about your brand or product, etc. So, you can get a good feedback using this platform.
If you are not completely sure how to use the platform, then you can get in touch with a digital marketing agency in London to help you out with your Twitter campaigns.