Local SEO can help small-sized and medium-sized business owners setup quick, user-friendly websites that rank highly in searches on major search engines. This can attract more qualified, local customers to your website or brick-and-mortar store. Ultimately, when you have quality local SEO services from a company like Searchbloom, your conversion rates will likely increase. Here are five benefits to having a locally-enhanced website.
1. Your website will be easier to use.
It’s important to have a user-friendly website in order to keep visitors on your page. When your web page content is highly relevant to whatever the visitor searched for, they’re more likely to stick around for a while. Your readers will be happy because they will have found the answer to their question.
2. Attract more customers.
One of the big reasons you have a website is to attract customers, right? When your website is SEO-optimized, it will reel in more potential customers than before, helping your business to grow more quickly than if your site didn’t have smart SEO. The customers who will be attracted to your website thanks to your SEO are looking for the product or service that you’re selling within a specific geographical area. They want what you have; it’s up to you to make your business easy to find.
3. Increase your conversion rate.
Attracting more customers is a start, but you actually need to increase your conversion rate in order to make all that SEO and marketing worthwhile. Optimized websites are easy to read and simple to get around, making it a cinch for your visitors to become customers without any hassle.
4. Increase brand awareness.
With local SEO strategies from a company like Searchbloom, you’ll have a better chance of ranking on the first page of Google and other major search engines. When your page ranks highly, customers will be more trusting of your company. Having a strong presence on the web shows customers that your product or service is highly valued. It’s important to use SEO to get top rankings for key search terms that are directly related to your location and your business.
5. Zoom past the competition!
Odds are that you’re not the only company selling your product or service in your area. That doesn’t mean your company is doomed, though. Local SEO can help you compete with other similar brands. If you have an SEO-optimized website but your competition doesn’t, you have the opportunity to catch the eye of potential customers first. If they search for a product or service and see your brand come up first in search results, they may never explore further to find your competition.